The length of your video doesn't matter at all
4 must do's before you upload your video on LinkedIn!
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Video is nowadays a wildly popular and effective medium to convey your message to the world. From fun animation videos, an explainer video in which you tell viewers what it is you do to professionally directed films: you can turn any story into a crowd-puller if you tackle the project properly. But only aiming for a few likes will definitely not get you there just yet!
You will probably hear this often: your video can certainly not be longer than 60 seconds. Or no; better make it only 30 seconds. Wait: 15 seconds is actually even better! Otherwise, people cannot keep paying attention. But is that really true? Not at all!
Stories have been around since the beginning of time. Why? Because every story plays with our imagination. This is reflected in fairy tales, legends and of course also movies and series. It is no coincidence that the term binge-watching has become so normal these days that you would almost expect to find it in the dictionary. Once you are sucked into an excellent movie or episode, it becomes exceedingly hard to stop watching. And this is exactly what you should try to achieve with your video!